Rolling green dairy paddocks, hedges and shelter trees in Taranaki under a big sky
About us · Est 1992

From Gippsland to Aotearoa.

REALM Group New Zealand connects farmers, producers and rural communities with the machinery, livestock, land, finance and know-how they need to farm smarter and more sustainably.

Dairy farm run-off, Taranaki · Photo: Geoff McKay, CC BY 2.0
Our story

Built by people who understand life on the land.

REALM began in Warragul, Victoria, in the heart of Gippsland dairy and beef country. We saw farmers juggling a dozen websites, dealers and phone numbers just to buy a tractor, sell hay or find finance.

So we set out to bring it all into one trusted place, run by people who understand life on the land. Today that network stretches across New Zealand, Australia, America, Canada, Fiji and the Philippines.

REALM Group New Zealand is REALM’s website for Aotearoa: the same free tools, newsletter and marketplace, with New Zealand words, units, regions and seasons.

Meet our founder, Robbie McKenzie →

REALM team members in front of a tractor
What our name stands for

R.E.A.L.M.

Five things farmers buy, sell and talk about every season, in one place.

  1. Real estateFarmland, grazing country and rural homes.
  2. EquipmentTractors, machinery and gear, new and used.
  3. AuctionsClearing sales, clearances and auction results.
  4. LivestockCattle, sheep, deer, goats and more.
  5. MarketingGetting farm businesses in front of the right buyers.
Farmland at Chatto Creek in Central Otago: a farmhouse, shelter trees and dry paddocks under a big blue sky
Aotearoa · Our website for New Zealand

Two islands, one farming year.

From the dairy flats of the Waikato to the merino stations of Central Otago, we write for New Zealand farms: te reo Māori place names with macrons, New Zealand units, the southern seasons and the help numbers a Kiwi farm actually calls.

Chatto Creek, Central Otago (Ōtākou) · Photo: AnnWoolliams, CC BY-SA 4.0
Our mission

A greener farming future that fits real farm conditions.

To connect producers with global agricultural solutions, from smarter machinery and livestock management to finance that fits real farm conditions.

Farmers first

Every tool we build starts with what makes a producer’s day easier.

Honest dealing

Clear fees, verified licences and open conversations on every listing.

Sustainability that pays

Greener practices only last if they also make business sense.

Community

A farmer in Fiji and a farmer in Canada have more in common than you’d think.

Join the REALM community free

REALM head office: 16 Hope Street, Warragul, Victoria 3820, Australia. In New Zealand, Richard Rowlands (Hamilton) is REALM's local contact.

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